{"id":6,"date":"2008-03-24T22:39:46","date_gmt":"2008-03-24T22:39:46","guid":{"rendered":"http:\/\/blog.leadslander.com\/visibility\/?p=6"},"modified":"2008-03-24T22:39:46","modified_gmt":"2008-03-24T22:39:46","slug":"sem-free-samples-from-a-search-marketing-firm","status":"publish","type":"post","link":"https:\/\/lander.tguthrie.us\/blog\/visibility\/2008\/03\/24\/sem-free-samples-from-a-search-marketing-firm\/","title":{"rendered":"SEM Free Samples from a Search Engine Marketing Firm?"},"content":{"rendered":"

Search Engine Marketers lament that so many prospects that would benefit from search Marketing techniques don\u2019t buy into the program.\u00a0 The prospect wants some form of performance guarantee, often based on a lack of understanding of the process.\u00a0
\nClient\u2019s awareness of the performance of their website is limited to how appealing the pages render in a web browser.\u00a0 The first thing a search marketer does with their suite of analysis tools is show the site owner how ugly his daughter (website) is<\/em>.<\/strong>\u00a0<\/p>\n

The next step is a proposal to fix the offending daughter with some SEO make-up. The pages must be updated with improved copy, the underlying code needs work and to perform well under the performance guarantee, a\u00a0PPC program is recommended.\u00a0 This is an expensive proposition, involving many thousand of well earned dollars, by the consulting firm.<\/p>\n

Ah, if only we could only take the client into the future showing the results that will be achieved.\u00a0 The prospect, after finding that his site returns in the Google for a meaningful search term, would gladly sign our long term contract.<\/em><\/strong>\u00a0 They have had a positive experience with Search Marketing and now \u201cbuy into the process\u201d.\u00a0 PPC campaigns are often recommended to provide this positive experience.\u00a0 The prospect wants that elusive long lasting organic result, the result they trust in their own search experience.\u00a0<\/p>\n

The look into the future is not possible, but encouraging some activity where the prospective customer can have a positive experience with search.\u00a0 A search firm can offer some entry level marketing program the client can use without developing SEO skills in-house.\u00a0<\/p>\n

Many businesses can use free samples or test runs of their product to develop new customers.\u00a0 The customer does not have to understand how or why a product works, they can see for themselves.\u00a0 That still leaves the obstacle of demonstrating value of a product to a prospective customer.\u00a0 Unlike the legal and medical fields where demand is created by circumstances, search marketing must produce some added value.<\/p>\n

Search Marketing offers the promises of building a business by improving the companies\u2019 visibility in search.\u00a0\u00a0 Visibility is the first step in making connections to potential customers.\u00a0 The conversion process is then addressed, through direct conversion on site, often developing direct contact to the prospect.\u00a0<\/p>\n

Do not\u00a0dismiss prospects who may be potential clients down the road.\u00a0 Providing some free samples may be just the thing a prospect needs to develop a positive experience with search. Google Maps<\/a> is one free sample that can be offered with no cost.\u00a0 There are several DIY options that will help lead a prospect to the professional marketer.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Don\u2019t dismiss prospects who may be potential clients down the road. Providing some free samples may be just the thing a prospect needs to develop a positive experience with search. Google Maps is one free sample that can be offered with no cost. There are several DIY options that will help lead a prospect to the professional marketer.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[10,11,28,33,36],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-search-marketing","tag-diy-search-engine-optimization","tag-entry-level-search-engine-marketing","tag-ppc","tag-sem","tag-seo"],"_links":{"self":[{"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":0,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}