{"id":31,"date":"2008-04-22T04:02:31","date_gmt":"2008-04-22T04:02:31","guid":{"rendered":"http:\/\/blog.leadslander.com\/visibility\/?p=31"},"modified":"2008-04-22T04:02:31","modified_gmt":"2008-04-22T04:02:31","slug":"content-is-king-find-text-documents-on-your-desktop-for-publication","status":"publish","type":"post","link":"https:\/\/lander.tguthrie.us\/blog\/visibility\/2008\/04\/22\/content-is-king-find-text-documents-on-your-desktop-for-publication\/","title":{"rendered":"Content is King, Find text documents on your desktop for publication"},"content":{"rendered":"<p><strong>Content is King, finding content for your website promotion.<\/strong><\/p>\n<p>Let\u2019s talk about what makes good content and where we find it. Search Engines all publish guidelines for good content and if followed, should lead to the better rankings. The principal guideline is always to write for the intended audience, your prospective customer.<\/p>\n<p>Providing authoritative information related to your business can take many forms, which you are familiar.<\/p>\n<p>\u2022 Advertisement or Flyer<br \/>\n\u2022 Application Note<br \/>\n\u2022 Customer Service Bulletin<br \/>\n\u2022 Sales letters to Customer<br \/>\n\u2022 Engineering Change Notice<br \/>\n\u2022 Trade Journal Article\/White Paper<br \/>\n\u2022 Testimonials<br \/>\n\u2022 Recommend applications<\/p>\n<p>The texts from these documents are a great source for LeadsLander campaigns, Article submissions, and news releases. The original content is written for a human audience, so it just needs formatting for the search engine. When the original documents address a specific customer or project they may be edited for a general audience. You can find candidates to publish by using the tools built into your desktop.<br \/>\nThe example given here is a search in the Microsoft Windows XP. Find documents on your desktop that contain phrases related to your products. In the example, all the documents containing the term \u201cmusic wire\u201d are listed in the results. Select one of the documents and all or part of the text may be copied for publication.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"wmode\" value=\"transparent\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/0f6_L7ttLjA&amp;hl=en\" \/><embed type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" src=\"http:\/\/www.youtube.com\/v\/0f6_L7ttLjA&amp;hl=en\" wmode=\"transparent\"><\/embed><\/object><\/p>\n<p>Cut and paste part or all of the text into your promotional piece.<\/p>\n<p>Now search your email files for key terms and find more candidates for publication.<br \/>\n<strong><br \/>\nThe next step#6: <a title=\"The next step\" href=\"http:\/\/blog.leadslander.com\/visibility\/index.php\/2008\/04\/30\/search-marketing\/keywords-keywords-keywords-where-do-we-find-them\/\" target=\"_self\">Score your text documents for keyword relevance:<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content is King, finding content for your website promotion. Let\u2019s talk about what makes good content and where we find it. Search Engines all publish guidelines for good content and if followed, should lead to the better rankings. The principal guideline is always to write for the intended audience, your prospective customer. Providing authoritative information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,42],"tags":[18,33,36],"class_list":["post-31","post","type-post","status-publish","format-standard","hentry","category-roadmap-sem","category-search-marketing","category-video-leadslander","tag-internet-marketing","tag-sem","tag-seo"],"_links":{"self":[{"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":0,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"wp:attachment":[{"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lander.tguthrie.us\/blog\/visibility\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}