Visibility

Step#3: Building Free Links to your website: Links to your web site can accomplish a number of things, the least of which is making search engines aware of your pages. There is no advantage to submitting your site to search engines directly. Once a search engine becomes aware of your site from a link on […]

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Step#2: What does the Search Engine see on your pages? Search Engines cannot really see your pages as human readers can. Therefore, the task for a search engine is to catalog your pages correctly in its index from the text on a page. The better job done in cataloging web pages, the better the potential […]

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Most businesses have had websites for years now without any consideration for search engine marketing. We have all been through the stage of putting up a website, adding the web address to all of our printed material. We may have had the site rebuilt by a professional designer.

Search engine marketing seems to be everywhere we turn. The newspapers and trade journals publish frequent stories on the subject. Solicitations by marketing firms offering to make your site #1 in Google prompt us to consider what we are missing. The arguments they make sound reasonable, “being visible in search engines”, has to be a plus. The question is how much is it worth and how do you go about getting there?

The first step in your journey is to lay out a roadmap, with waypoints along the way. Here we plan a 12-step program where you take advantage of the possible benefits of SEM (search engine marketing) for your business. Each leg along the way has a cost commensurate with the benefit. Many steps have little or no, out of pocket expense and others may involve a substantial investment.

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Don’t dismiss prospects who may be potential clients down the road. Providing some free samples may be just the thing a prospect needs to develop a positive experience with search. Google Maps is one free sample that can be offered with no cost. There are several DIY options that will help lead a prospect to the professional marketer.

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Small business can now take advantage of Website promotion by building Link Popularity to their existing websites without the need for technical expertise. Most small businesses operators have become aware of the potential for developing prospects by making their website visible in the Search Engine Results Pages (SERP).   Business journals regularly feature articles on […]

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